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LSS Media Kit

 

 

 


LAST SKIER STANDING

A premier backcountry endurance event where community and grit meet the mountain.

More Than an Event. It's a Phenomenon.

The Last Skier Standing is White Mountain Ski Co.'s premier event, challenging participants to skin up and ski down Black Mountain every hour, on the hour, until one remains. Spanning 2-3 grueling days, it has evolved into a nationally recognized gathering, celebrating ski culture, endurance, and the unyielding spirit of the backcountry community.

48-72

Hours of Action

The event tests the limits of endurance, running continuously day and night.

1 Loop

Per Hour

A relentless format that creates incredible drama and camaraderie.

1

Ultimate Champion

Only one can claim the title of the Last Skier Standing.

Connect With a Passionate Audience

Our event attracts a dedicated and influential demographic of outdoor enthusiasts, adventurers, and decision-makers in the ski industry.

180+

Participants

A core group of highly-engaged backcountry racers and adventurers.

500+

Spectators & Crew

Friends, family, and brand reps creating a festival atmosphere.

10K+

Digital Reach

Across our social media channels and dedicated newsletter subscribers.

Partnership Opportunities

We offer a variety of ways for your brand to get involved, from high-visibility sponsorships to on-the-ground activations. Select an option to learn more.

Monetary Sponsorship

Directly support the event's success and gain prominent brand exposure. We offer tiered packages to fit your marketing goals and budget.

  • Gold Tier: Premium brand placement on all event materials, start/finish line, and digital channels.
  • Silver Tier: Prominent visibility at key event locations and on our website.
  • Bronze Tier: Recognition as a key supporter of the backcountry community.

A Proven Record of Success

The Last Skier Standing is a growing event with a history of memorable moments and valued partners. Your brand will be in great company.

Participant Growth

Celebrated Awards & Laps

Our unique awards and sponsored laps create lasting memories and media buzz.

Best Vibe Last Splitboarder Standing Heavy Metal Last Female Standing TREW Party Lap Norrona Lyngen Lap Denali Lap Everest Lap
"Being part of the Last Skier Standing race has been an incredible experience for our brand. The community and energy are unmatched, and it's the perfect event to connect with our core audience." — Past Brand Partner

Let's Build Something Great Together

Ready to join us for our most exciting event yet? Contact me today to discuss how we can create a partnership that fits your brand's goals.

Matt Hart

Director of Communications

White Mountain Ski Co.

© 2025 White Mountain Ski Co. | Last Skier Standing

 

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