White Mountain Ski Company is coming to North Conway.

I'm excited to announce that we've signed a lease at 2729 White Mountain Highway (the old NoCo Loco T-Shirt shop next to IME), right in the heart of North Conway Village. The plan is to open in late May.

Over the last three years I've been looking for a retail space in North Conway and much like 2019 when I realized I needed to take the leap to move into the Jackson location, I knew this was the next move for WMSC.

I grew up here in the valley. I remember shopping at Carroll Reed, Jack Frost, and Stan & Dan's — those places were part of the valley's identity. That's what I want WMSC to be. Not just a shop, but a part of the community that people think of when visiting MWV.

The North Conway location puts us right next to Whitaker Woods and Cranmore, which opens up a lot of exciting possibilities: events, group outings, and building on everything we're already doing through our existing shops, we continue to find ways to do what we love.

This has been ten years in the making. I can't thank you all enough for the support that made it happen. If you're interested working at our new space, please email andrew@whitemountainski.co