Ride The Whites - 120 Pine Street

Fall 2020 was my first visit to North Conway with the specific goal of mountain biking. I had seen the photos and videos showcasing the trails, but had to experience it myself. A quick weekend trip solidified what I had already known: I need to get up here more often to ride. The following weekend I was making another 5 hour drive up North to get another sample of the trails. After another 2 days of excellent riding I came to the realization I needed to relocate and make these trails my backyard. They had everything I was looking for in my ideal set of trails; steep, technical, rooty, big rock slabs, and a seemingly endless ticklist of hike-a-bike adventures. A mountain biker's dream checklist. A few short months later I had made the move and slotted my way into White Mountain Ski Co with the job to grow the bike side of the business, Ride The Whites. 

Fast forward to today and we are opening a dedicated Ride The Whites location in downtown North Conway, less than a mile from the trails. Throughout my almost 20 years working in the cycling industry I have developed a passion for having the perfect bike for the trails I ride, setup just the way I like it in order to always have the right tool for the job. Through endless trial and error with all of the latest and greatest bicycle products, I have curated a shop offering all of my favorite bikes, parts, and accessories perfect for riding in the White Mountains. 

Alongside the gear offerings, and arguably more important, comes the knowledge of bike service and setup. Bikes are more complicated than ever and in order to take full advantage of the trails at hand having a bike setup for the trails you like to ride is crucial. We have a full service shop specializing in custom bike builds, suspension service and setup, wheel building and much more!

-Chris Wilke

Reach out to via email for a consultation or to schedule bike service.