Ski The Whites >> White Mountain Ski Co.
Change is difficult.
In 2016 when I started Ski The Whites, I didn’t know if it would succeed or fail, just that I wanted to spend as much free time in the White Mountains as possible. With every incremental decision and all of the countless hours that friends and the community have donated, I couldn’t be more appreciative and thankful of where we are today.
The short story is that I am changing our name due to a trademark conflict. We (I have to acknowledge my incredible co-workers) are moving forward with our new name, White Mountain Ski Company which will carry us through the next chapter of our business.
This wasn’t the path we planned but it’s an opportunity to move forward and continue serving our community as experts in our region, our categories, and provide the best service possible. We look forward to sharing the 23/24 season with you, thanks for bearing with us as we make this transition.
-Andrew